The BBA in Entrepreneurship and Business Sustainability is deeply rooted in the university's philosophy of Progressivism. We are dedicated to developing well-rounded learners who are fully equipped to thrive in society and adapt seamlessly to a rapidly changing world. By employing a student-centered approach, we tailor the educational experience to our students' needs. Through self-directed research, problem-solving, and hands-on practice both inside and outside the classroom, we foster sustainable, lifelong learning driven by Outcome-Based Education (OBE).
Our curriculum emphasizes Active Learning through diverse methodologies, particularly Problem-Based Learning, Project-Based Learning, and Service Learning. Delivered entirely in English, the program focuses on business management, entrepreneurship, innovation, and sustainability—vital topics that are currently at the forefront of both national and global trends.
At our core, our philosophy is to cultivate "Value-Driven and Sustainable Entrepreneurs on a Global Scale." We strongly believe in Experiential Learning—moving beyond traditional textbook theories to tackle real-world industry challenges.
Furthermore, we are committed to shaping "World-Changing Leaders." Our goal is to incubate visionary executives with an entrepreneurial spirit that looks beyond mere Profit, deeply caring for the Planet, People, and Society. By embracing this Triple Bottom Line concept, we empower our graduates to build sustainable wealth on the international stage.
PLO2 : Apply management and leadership knowledge to work collaboratively with individuals from diverse cultures and perspectives
PLO3 : Demonstrate behavior that aligns with global ethical principles and standards of social responsibility
PLO4 : Utilize business models that consider environmental and social impacts to create economic value
PLO5 : Design an innovative business prototype that incorporates startup concepts
PLO6 : Utilize digital technologies and artificial intelligence to search, analyze, and present information
PLO7 : Demonstrate behaviors that embrace diversity, considering the common good and working collaboratively with others.
PLO 8 : Perform duties at the workplace according to assigned tasks
BBA's Mission
"To provide our graduates with professional business abilities and excellent communication skills for global enterprises".
"To apply the highest measures of academic excellence in teaching and research and sustain our excellent reputation among business program in Thailand's institutions of higher education".
Students are encouraged to apply knowledge and skills in various contexts. Our program is determined to establish academic excellence in teaching and research, and an excellent reputation in Thailand.
BBA's Vision
The program seeks to provide students with knowledge and skills at an international standard of excellence in the following categories.
Management - Students will acquire a full complement of managerial skills in finance, marketing, accounting, human resource management and strategic management.
Communication - Students will be able to communicate effectively in English: writing, speaking, reading and listening.
Ethics and Social Responsibility - Students will develop knowledge and sensitivity with regard to the ethical, social and environmental responsibilities of managers and the organizations for which they work.
Critical Thinking - Students will develop the capacity to identify problems, assess them rationally, solve them creatively, and implement solutions effectively.
Technology - Students will become competent with information technology, develop essential skills in the most contemporary applications of technology to management and have the knowledge to adapt to future innovations.
Cross Culture - Students will understand the sources of cultural difference and the management problems and opportunities presented. Experience of cultural diversity will be gained through interaction with fellow students, local and regional field trips, and visits to multinational organizations.